Globalize

 

Create a Media List

If you don't already have a list of reporters, editors, columnists, photo editors and producers who cover education, children and families, parenting, workplace, and feature stories in your media market, this is a good time to create one.

 

Identify Your Key Messages

Develop key messages for your Globalize rally.  These messages should be integrated into all your media materials and be the focus of remarks by your spokespeople.

 

GLOBALIZE PSA 

 

Structure Your Event with Media in Mind

The media—particularly television reporters and newspaper photographers—look for good visuals.

Journalists need to file their stories during late afternoon hours, so plan the program or presentation portion of your Globalize event as early in the day as possible.  

 

Choose two or three spokespeople to speak. 

 

Be sure you have parental permission for any students who will talk to journalists, on- or off-camera.

 

Sign in reporters and identify them with badges or nametags of a specific color when they enter your event so everyone knows who they are. 

 

Issue a News Release

A few days before your event, write a news release.  A news release is written like a news story, but has the advantage of being written from your point of view.

 

GLOBALIZE NEWS RELEASE

 

Manage Media at Your Event

At your event, set up a media sign-in table.  It should be easily recognizable to reporters and be placed at the entrance to the room or area where your Globalize event will take place. 

 

GLOBLAIZE MEDIA ALERT

 

Appeal to the Press

A few days before your event email, mail or fax a media alert to everyone on your media list.  It serves as an invitation to reporters to cover the event.  An alert is very basic and gives journalists information on who, what, where, when and why the event is important to the community.